Top 5 Entertainment Mascot Games Performance in Russia - Q1 2022

Throughout the first quarter of 2022, the top 5 entertainment mascot games in Russia showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at their trends:

Angry Birds Dream Blast experienced a decline in weekly downloads, starting from 7.6K in early January and dropping to just 189 by early March. Revenue also saw a downward trend, beginning at $15.6K in late December and plummeting to $700 by early March. Active users decreased from 130.6K at the end of December to 90.2K by the end of March.

MY LITTLE PONY: MAGIC PRINCESS showed a more dynamic pattern in weekly downloads, peaking at 15.2K in early March before dropping sharply to 6 by mid-March. Revenue peaked at $2.4K in late January but saw a significant decline to just $111 by mid-March. Active users fluctuated, peaking at 131.3K in early March before declining to 94.2K by the end of the quarter.

Minion Rush: Running game exhibited strong download numbers, starting at 22.9K in late December and reaching a high of 55.5K in early March. Revenue fluctuated, peaking at $1.7K in late February but dropping to $30 by mid-March. Active users saw a significant increase from 64.3K in late December to 111.7K in early March, followed by a decrease to 36.1K by the end of March.

Angry Birds POP! maintained relatively low download numbers, with a peak of 246 in mid-January and a decline to 79 by early March. Revenue peaked at $1.3K in late December but saw a drastic reduction to $16 by early March. Active users decreased from 1.1K in late December to 520 by the end of March.

Angry Birds Match 3 had modest download numbers, peaking at 450 in late February before dropping to 60 in early March. Revenue fluctuated, peaking at $1.2K in late January and falling to $78 by early March. Active users saw a decline from 710 in late December to 379 by the end of March.

These insights are based on data from Sensor Tower, where more detailed information can be found.